How to Set Up Custom Ending Screens Based on Survey Scores and Answers
How to Set Up Custom Ending Screens Based on Survey Scores and Answers
When a customer finishes an online form, what they see on the final screen should reflect who they are and what they answered.
If an enterprise client with 500 employees and a $50,000 budget sees the exact same generic confirmation screen as a student downloading a free guide:
[ Thank you! We have received your submission. ]
You have squandered your highest-leverage conversion moment.
The enterprise client should see an executive meeting link. The student should see a link to documentation. A promoter on an NPS survey should see a G2 review prompt. A detractor should see an urgent customer success escalation notice.
Here is how to configure Dynamic Custom Ending Screens based on survey scores and specific answers.
The Dynamic Ending Engine
[ Form Submission Completed ]
│
┌───────────────────┼───────────────────┐
▼ ▼ ▼
Ending Screen 1 Ending Screen 2 Ending Screen 3
(Enterprise Lead) (Self-Serve Lead) (NPS Detractor)
│ │ │
▼ ▼ ▼
Embedded VIP Watch On-Demand Direct Hotline /
Calendly Slot Product Demo Escalation Note
3 Essential Use Cases for Custom Endings
1. The NPS Split Ending
- Score 9 - 10 (Promoter): Display warm gratitude and an immediate link to review your product on G2 or Capterra.
- Score 7 - 8 (Passive): Display the "One Feature" feedback request.
- Score 0 - 6 (Detractor): Display an apology and a direct email link to the Head of Product for immediate resolution.
2. Tiered Sales Qualification
- Budget >= $25,000: Display an embedded VIP Calendly calendar to book a demo immediately with an Enterprise AE.
- Budget < $25,000: Display an on-demand product video walkthrough and link to self-serve documentation.
3. Quiz Archetype Results
- Display custom graphic badges, tailored product recommendations, and personalized discount codes based on cumulative quiz points.
Conclusion: Personalization to the Very End
The final screen is the lasting impression your form leaves on the customer.
Configure tailored ending screens with modern form engines like InfiForm, match outcomes to respondent context, and drive meaningful post-submission action.
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